CANVEC is pleased to welcome Lisa Davis as our new Chief Operating Officer.
Lisa joins CANVEC with more than 25 years of experience in the automotive industry, including fleet operations and roadside services. What stands out when she talks about her career isn’t the number of years. It’s the people she has worked with—employees, customers and partners—and her ability to see where things can evolve, grow stronger and become more connected.
As CANVEC continues to grow across Canada, Lisa sees tremendous opportunity to build on what is already here: experienced people, strong customer relationships, a national service network and a team that knows how to get things done.
25 Years of Automotive Industry Experience
Throughout her career, Lisa has held senior operational and management roles, led teams, supported major accounts and worked with customers across Canada and the United States.
One experience that helped shape her approach was the development of a fleet service division. Rather than starting with what the business wanted to offer, Lisa started by talking to customers.
“My focus was always to speak with our customers, understand what they needed, identify what was missing and find solutions that could help us grow the business.”
That instinct—to listen, understand and then act—is something Lisa brings to CANVEC.
Her experience has given her a firsthand understanding of a critical reality in fleet operations: downtime has an immediate impact. With both the vehicle and driver out of service, every delay adds to the financial and operational impact. Roadside assistance isn’t simply about completing a repair. It’s about understanding what is at stake, taking ownership and mobilizing the right resources as quickly as possible to get that asset back into service.
This philosophy aligns with CANVEC’s commitment to providing dependable 24/7 roadside assistance for trucks and trailers across Canada.
Leadership That Starts With People
Ask Lisa what makes an operation successful, and she comes back to people.
Processes and systems matter. But neither works without people who feel trusted, supported and able to contribute.
“I see myself as being in service to others. I want people to grow, succeed and become the best they can be.”
Lisa wants employees to speak up about what is working, what isn’t and where they see opportunity. The people closest to a challenge often understand it best, and she believes their perspective should help shape the solution.
She naturally looks across departments, connects different points of view and sees how working together can lead to better ideas and stronger results.
Customer Experience as a Priority
Customer experience is another priority Lisa speaks about in very practical terms.
When a fleet customer calls CANVEC for roadside assistance, the clock is already ticking. An asset is down, the operation has been disrupted and every unnecessary delay has a cost.
For Lisa, great service means responding with urgency while never losing sight of the person dealing with the situation.
“Customers are calling because they are already in a difficult position. We need to recognize that and make sure they feel good about the way we helped them get back on the road.”
Whether customers need roadside repairs, liftgate service and equipment or truck and trailer rental solutions, they need to know someone understands what is at stake, has taken ownership and is actively working to get them moving again.
Building the CANVEC Playbook
Lisa sees an opportunity in CANVEC’s expertise, customer relationships and national service network. Her vision is to build on those strengths while creating a foundation that can support the company’s continued growth.
Part of that vision is developing a CANVEC playbook.
For Lisa, the playbook is about capturing what CANVEC does exceptionally well and making it easier to share, repeat and build upon. It brings together the experience of the people doing the work, the lessons learned from solving real customer problems and the standards that define a great CANVEC experience.
It creates a common foundation without losing the judgment, initiative and human element that great service requires.
That is the balance Lisa wants to protect: greater consistency while continuing to listen, learn and improve.
The Next Chapter for CANVEC
Lisa joins CANVEC at an exciting point in the company’s evolution, eager to understand what is already working and with a clear sense of possibility for what comes next.
“There is so much that can happen here. The growth potential is exceptional, and I feel like I can make a difference in every department.”
That energy and vision are a big part of what Lisa brings to CANVEC: the experience to understand complex operations, the curiosity to see them differently and the ability to bring people together around what comes next.
Welcome to CANVEC, Lisa. We look forward to what we’ll build together.
About CANVEC
Founded in 1990, CANVEC specializes in truck and trailer rentals, 24/7 roadside service, and the sale and service of liftgates and liftgate parts. Led by President and CEO Danny Lefebvre, the company has been a trusted name in the industry for more than 35 years.
With over 1,200 rental units, 24/7 roadside service, and a team of qualified technicians, CANVEC helps you get back on the road faster.
Quickly on the road.
Because every second counts.
About Lisa
Lisa Davis brings a people-first approach to her role as Chief Operating Officer at CANVEC, combining operational expertise with a passion for service and customer experience. With a strong background in fleet operations and roadside services, she brings teams together, simplifies complexity and turns ideas into action. Lisa believes great operations start with great people and is committed to creating an environment where employees can grow, customers feel valued, and CANVEC can build on its strengths with confidence.
| Lisa Davis |
| E: ldavis@canvec.com |
| T: 438-792-6412 | 1-800-210-9921 |
| C: 514-210-2120 |
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