The Future of Transport – Exclusive Interview with Manuel
When asked what brought him to CANVEC, Manuel’s answer is simple yet telling: “I started in the industry at 16. I’m 31 now. That’s almost half my life spent in roadside assistance.”
After starting in dispatch, he transitioned into management, then naturally moved into sales. His field experience became his greatest strength. After a short break, he returned to an industry he knows inside and out. His choice? CANVEC. “What drew me here was the people. The connections. And I knew I’d be supported right from the start.”
Today, Manuel is an Account Manager at CANVEC.
A Clear Vision For Customer Service
For Manuel, every client matters. No exceptions. “I want every customer to know they can count on me—on us. CANVEC isn’t just a company. We’re a team that answers the phone in person, with empathy.”
What truly sets CANVEC apart? “When a client calls with a roadside emergency, they talk to a real person. Someone who understands, takes action, and follows through. Not a machine.”
Roadside Assistance: A Career With A Future
Roadside assistance is the beating heart of CANVEC. And Manuel knows it better than anyone:
“In this industry, everything depends on speed and reliability. When a truck is down, every minute counts. At CANVEC, our promise is that we always answer. For real. 24/7.”
What’s the future of this service?
“Technology helps us be faster, more organized. But what continues to set us apart is our human approach. We train our teams, invest in the right tools, but never sacrifice the human connection.”
He identifies two major trends shaping the future of roadside assistance:
A more connected and demanding customer base, expecting transparency, detailed updates, and fast responses. “Today, clients want answers right away. They want to know who’s coming, when they’ll arrive, what’s happening. That’s why dispatch is so critical. At CANVEC, we take the time to listen. We don’t treat calls like numbers. We take time to reassure, inform, and follow up—with our teams and with the client. That level of care is what makes the difference.”
Increasingly advanced trucks, requiring skilled and versatile technicians.
“Back when I started, we looked up numbers in a binder to know who to call. Today, everything’s digital. Our techs work with smart tools and undergo continuous training. We’re now in an industry where you have to understand electric vehicles, onboard electronics, even AI diagnostics. At CANVEC, we don’t wait to be left behind. We’re investing now to train teams and anticipate what’s coming.”
Technology Serving Humans
Manuel is clear: “Technology will never replace a real conversation. What a client remembers is how they were treated.”
For him, AI is a tool, not a replacement: “We use it to organize and follow up better. But the real value is the human side. Our clients tell us all the time—they’d rather hear a reassuring voice than a cold robot. And that’s something CANVEC has always understood.”
What He’s Most Proud Of
“What makes me proudest? Talking about CANVEC with sincerity. Explaining our services, our culture, and seeing that the client believes in it too.”
That authenticity is his signature—and it works: “When you believe in what you’re saying, people can tell. Clients feel it. They give you a chance. And then it’s up to us to deliver. And we do.”
His Advice To Newcomers
“Be honest. Be authentic. If you don’t know something, say it. But show that you’ll go get the answer. Transport is complex, but you’re never alone.”
Manuel embodies what CANVEC has stood for over the past 35 years: fast, reliable, and genuinely human service. In an increasingly automated world, he reminds us of a simple truth: Customer service isn’t an option. It’s the foundation.
Connect with Manuel
Manuel Singh
Account Manager
T: 289-275-3276 | 1-800-210-9921 X134
C: 226-934-3884
LinkedIn
About CANVEC
Founded in 1990, CANVEC specializes in truck and trailer rentals, 24/7 roadside assistance, and liftgate sales and parts. CEO Danny Lefebvre has led the company for over 35 years. Over time, CANVEC has established itself as a true industry leader.
The company offers its clients more than 1200 rental units, 24/7 roadside assistance, full liftgate services, a parts store, qualified technicians, and much more.
With CANVEC, simplify your operations and move forward under the best conditions possible.
QUICKLY ON THE ROAD. BECAUSE EVERY MINUTE COUNTS.
For roadside assistance, we always pick up the phone. Live. 24/7.
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